The film centers around a newspaper, which pays a heavy cost to outsell all its competitors.

Mission Statement: We aim to outsell all our competitors by making our front page more Sensational than theirs'.

Sensational the film looks into the consequences of spectacular headlines designed to sell papers.

It is set on both sides of a fictious newspaper, following the struggle to balance news with paper sales.

We see how a front page headline effects four different members of society.

The film gives a taste of what happens when a heady cockatail of ignorance and bigotry is flavoured with a dash of sensational headlines.